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The new European Guidelines on fund names are another tool in the effort to combat greenwashing in sustainable investment funds. The timing is striking. Just as asset managers began adjusting fund titles to align with the new requirements, headlines broke revealing that billions of euros in ‘sustainable’ funds continue to support fossil fuel giants.

This contrast exposes a deeper tension: are we addressing the surface of the problem, or are we getting closer to the substance of what it means to invest sustainably?

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Sustainable by name, sustainable by nature? – Triodos Investment Management

Europe’s new investment rules under scrutiny.

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