This cohort of digital natives has particularly high expectations of businesses, and they're seeking accountability. For today's business leaders, this passion and influence can present a challenge but, more importantly, an opportunity to work collaboratively with Gen Z.
Gowling WLG's new report, Tomorrow's World, takes a deep dive into the attitudes and actions of this new generation of employees, consumers and citizens. It provides recommendations and insight from experts on how organisations can work alongside Gen Z to create authentic and meaningful ESG strategies that are fit for the future.
Learn more here