More and more products, especially in the tech sector, are being retired long before they really need to be, creating unreasonable amounts of waste. Companies often highlight selective sustainability achievements, while leaving the broader environmental impacts of their business models invisible. For investors, this makes it hard to see the full picture: risk gets mispriced and funds get diverted away from sustainable competitors that might actually be applying eco-design principles to create circular, modular products. It’s time for a new approach.
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